Success Cases

Case 1: China UnionPay

Market Research: Usage of China UnionPay Cards by Chinese Students in the U.S.

Background: In light of the impact of the pandemic and competition from other cards, China UnionPay aims to conduct research on Chinese students in the U.S. to understand changes in their card usage rates, explore suitable product benefits for students, and identify effective promotional channels.
Service Provided: Collaborated with several key universities in the East, Central, and West regions to survey over 1,000 students, focusing on the following key issues: survey the UnionPay card usage rate, daily consumption habits, criteria for choosing commonly used bank cards, and methods for making large payments.
Outcome: Successfully completed the research and analysis on the usage of China UnionPay cards among Chinese students in the U.S. In addition to online surveys, over 100 one-on-one interviews were conducted to ensure the accuracy and completeness of the information. The analysis report has positively contributed to the development of China UnionPay’s student business in the U.S.

Business Consulting: Assisting Japan’s TakeMe Payment Company (T Company) in Entering the U.S. Market

Background: T Company has been operating in Japan for many years, primarily providing payment services to Asian customers traveling to Japan. To better meet the needs of Japanese tourists, the company plans to enter the U.S. market, specifically targeting destinations frequented by Japanese tourists, such as Hawaii.
Services Provided: Assisted with preliminary market research and analysis, provided guidance on the requirements and process for company registration in the U.S., including assistance in completing the registration in Delaware. Provided the application process for the necessary licenses to conduct payment business (e.g., MSB, Money Services Business). Delivered a market entry report and strategy analysis.
Outcome: T Company has successfully registered in the U.S. and submitted the application for the MSB license. The company is preparing for the MTL (Money Transmitter License) application and is also preparing to open a bank account in Hawaii to commence related payment services.

Partnership Cooperation: Assisting Alchemy Pay with Partnerships in the U.S. Market

Background: Alchemy Pay has a listed token (ACH) on platforms such as Coinbase and Binance. To enter the North American market, Alchemy Pay aims to find suitable partners in North America.
Service Provided: North America Holdings assisted in contacting and establishing client partnerships, promoting substantial business cooperation.
Outcome: Negotiated with local partners such as Citcon and Nihaopay and developed practical implementation plans to ensure Alchemy Pay quickly establishes its business in the U.S.

Consulting Services

Background: Allpay is registered in Hong Kong and specializes in electronic payments, mobile payments, and cross-border payment services, providing payment solutions locally in Hong Kong and globally.
Service Provided: Beimei provided comprehensive consulting services for Allpay Hong Kong’s business expansion and development in the U.S. market.
Outcome: Successfully established Allpay’s presence in the U.S. market.

Merchant Services

Already providing local card payment and cross-border transaction services to numerous merchants in Boston, New York, San Francisco, and other cities.